SECTORS WE SERVE

Food Service Channel:

UAE being one of the preferred destination for tourists and the business hub for the Middle East region have resulted the entry of world renowned restaurants / hotels / bars and increased out of home consumption of residents.

We have strong brands portfolio to cater to the needs of food service channel through a dedicated team of professionals. Our team is well experienced & developed a strong relation with key decision makers across food service channel. We put special focus on providing on time service to the customers & developed a loyal customer base over the period.

Fuel Stations

We cover all the convenience stores managed by 3 petroleum operators (ADNOC, ENOC / EPPCO, EMARAT) across UAE, covering 350 plus stores. As Petrol Station channel requires on site delivery, our van sales operation has fixed journey plan to ensure timely delivery of goods to the customers.

Grocery Stores

We believe that the success of any brand depends on how well it is visible & available across the consumer path. At traditional trade (van sales operation), we cover large groceries, small groceries and convenience stores across the UAE. We are considered as one of the best van sales operation for our portfolio, covering 9,500 plus touch point of sales. We have one of the largest Direct Sales Distribution (DSD) operations in the UAE with more than 60 cash vans which take our product to every corner of the UAE. We run dedicated vans for Food & Beverage supported with separate sales supervisory staff. Our DSD vans use Hand Held Terminals (HHT) for stock management and sales service, thereby ensuring real time sales data. All the van sales routes are well defined & visit frequencies are monitored / managed by HHT. We provide adequate credit facilities to the groceries to enable our van sales team to ensure visibility & availability of our product range.

KEY ACCOUNTS

Modern Trade includes outlets ranging from hypermarkets (International & Regional Chains) to large supermarkets and the local co-operative societies. We have dedicated team of sales executives & supervisors managing all the prominent chain stores. Over the years, our sales & marketing team have nurtured a strong relationship with the decision makers at the modern trade.

We cover 100% of the modern trade stores & provide merchandising support to ensure implementation of brand objectives in terms of visibility & planogram. The brands represented by us enjoy leadership positions in their respective categories. Our excellent & long standing relationship developed with modern trade customers enable us to initiate speed in new product introduction & placement of products on the shelves. We believe in “Excellence in Execution” and our sales & marketing teams are trained to implement brand objectives.